Practical writing on transformation, integration, data and automation — drawn from engagements rather than assembled for search engines.
Replacement is the most expensive answer to a problem that is usually about connection, not capability.
Read the article
It never appears as a line item, which is precisely why it survives budget after budget.
Read the article
Most analytics projects begin by asking what data exists. The better ones begin by asking what decision is being made badly.
Read the article
Not in the places it gets demonstrated. In the unglamorous, repetitive work that quietly consumes skilled people's weeks.
Read the articleAbout a website, a store or the systems behind them. Send the short form and a person in Cairo replies within one business day. You leave the consultation with a one-page plan and the three things worth doing first — and if we're not the right people, we'll say so.
